Mat Zucker

Mat Zucker is Prophet's global chief marketing officer where he leads the firm’s marketing strategy and execution across brand, communications, and demand generation.

Previously, Mat was co-leader of the firm's global marketing excellence practice helping clients transform digitally, finding new areas of growth in marketing, content and communications. Mat is passionate about helping companies creatively connect and engage with their customers through precise targeting, motivating content and effective channel choices. A pioneer in the digital landscape, beginning with work for Nabisco and Rayovac batteries, he brings nearly 30 years of interactive marketing, advertising, social and content experience to Prophet.

Mat is co-author of Prophet’s breakthrough research "Brand & Demand Marketing: A Love Story" and frequently writes for marketing publications and appears on industry podcasts. He’s a podcaster himself, hosting regional podcast Cidiot and marketing career podcast Rising.

Previously, Mat was Global Executive Creative Director at Razorfish and has also served as Chief Creative Officer at OgilvyOne New York, reinventing direct marketing for the digital age. He also has held leadership roles at R/GA and Agency.com New York. A graduate of Cornell University, Mat started as a copywriter at FCB, romancing recipes for Fleischmann’s Egg Beaters and radio ads for AT&T.

The corporate marketing team, under Mat’s leadership, has built Prophet’s reputation as “The Uncommon Growth Company" and reinvented the demand gen engine, earning awards for thought leadership and interactive engagement.

“You can’t optimize your way to growth anymore. You need a digital marketing strategy that is deeper and richer. It has to be holistic and human.”

Expertise Areas

• Digital Transformation
• Content Strategy
• Marketing Strategy