The Brand Chrysalis

helping you confidently communicate your message to grow your business

In 90 days, learn how to craft your Magnetic Message and release what’s holding you back from sharing it, so you can confidently show up and attract those who are excited to pay for your services… irrelevant of the business strategy or social media platform you use.

“I could give you the perfect words to describe your business in a way that gets your audience excited, but if you don’t believe in what you’re saying? Well, you’d have better luck trying to sell someone elses services instead.”

– Becky Lloyd Pack

it’s time to stop making it hard for people to buy from you… 

Question, do any of these sound familiar?

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"I know what I do has value and the potential to create serious change for people, but I have no idea how to show others that" 😳

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"I spend so much time on social media, but everything feels so surface level and cliche and I don't know how to stand out" 😵‍💫

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"I know I'm playing it safe with what I'm putting out there, but I really struggle with Imposter Syndrome" 😬

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“I feel uncomfortable with the idea that I have to show up as an *expert* to actually get clients” 😓

If you’re nodding your head right now, please know that you’re not alone…

Before working with Becky, I was feeling frustrated and deflated by the fact my brand messaging was falling flat and that it was preventing me from helping exhausted families.

But getting clear on what my brand stands for has given me a real boost in confidence. I can now communicate how my business can help my clients in a way that feels authentic to me, without feeling self conscious.

Becky was also an absolute champion throughout the whole process, giving me time when I needed it to have those breakthrough moments. I never felt there was any agenda – she genuinely just wanted me to be successful and keep moving forward.

I would recommend Becky to anyone who feels stuck and frustrated in their business – money well spent!

SARAH MURPHY

a.k.a The Happy Baby Expert

In working with over 60 brands across

22 different industries on their brand message

here’s what I know to be true…

To effectively communicate your message and build relationships that lead to sales 💰 it’s about sooo much more than the words you use.

✨ It’s your vibe. The way you speak. Your overall presence.

✨ It’s about how much you actually believe in the words coming out of your mouth (or typed into your phone)

✨ It’s even about how aligned you are to the way you’re sharing your message.

But the problem is that when *we* are the brand… creating enough distance to objectively see ourselves and get clear on how we actually want to be showing up, without all the layers of bulls**t and self-doubt getting in the way is near impossible 😣

And this my friends, is the reason I created the Brand Chrysalis…

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OVER 90-DAYS WE WILL FOCUS ON CREATING 3 KEY THINGS:

AN EMPOWERED MINDSET

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CLEAR MESSAGING

ALIGNED SALES BELIEFS

ALL SO YOU CAN COMMUNICATE POWERFULLY & GROW YOUR BUSINESS IN A WAY THAT FEELS RIGHT FOR YOU

WHO THE BRAND CHRYSALIS IS FOR:

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BUSINESS OWNERS WHERE THE BRAND IS "YOU"

It takes a little extra thought when you’re ultimately selling your own skillset to others, this programme is designed with you in mind

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YOU'VE ALREADY HAD A COUPLE OF CLIENTS

You might not have reached consistency yet and your offers might need tweaking, but you’ve road-tested your service and know there’s an audience for it

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YOU'RE READY TO DO WHAT IT TAKES TO GROW

There’ll be hands-on support throughout, but you have to be willing to invest the time and energy to transform your message and mindset

INSIDE THE BRAND CHRYSALIS

During our time together… expect to feel lovingly challenged, knowing myself and the coaches are here to hold you accountable to the potential that lies within you. No playing small on our watch 😉

After our time together… you can expect to feel powerfully confident in your ability to get out there and express exactly why you’re perfect for the dreamy individuals that you wish to serve 😎

TANGIBLE OUTCOMES

  • Created your Core Magnetic Message
  • Clarified your Signature Offer and sales messaging
  • Created a tonne of content throughout our time together
  • Skyrocketed your confidence levels 
  • Honed your online presence & persona
  • Crafted your Brand Playbook* (see below)

The Brand Playbook

All of work together will culminate in the creation of your Brand Playbook, your go-to guide that will keep you focused for the months and years to come.

BRAND PLAYBOOK CONTENTS INCLUDE:

  • Purpose, Vision & Mission
  • Brand Values
  • In-depth Audience Description
  • Positioning & Differentiation Strategy
  • Brand Presence
  • One-Liner
  • Headline Messaging
  • Offer Messaging
  • Content Pillars

WILMA MACDONALD

a.k.a Maverick Motherhood

The branding work I’d done in the past now looks superficial,
nice words but no substance. But after working with Becky…

Maverick Motherhood now has a very clearly defined bold, witty and direct (but nice with it) personality that I was struggling to uncover on my own.

Becky took all my ideas, words and instead of dampening down the boldness, helped me ramp it right up so now I have a brand that reflects both me and my clients.

The experience was challenging but really got to the core of what I wanted to say. I am more confident in talking about Maverick Motherhood and what I do.

I love the way I can clearly differentiate myself and it feels that we’ve nailed it as I now have more clarity, connection and clients!

how it works

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12x Sessions Delivered live

These sessions will be a mix of teaching, coaching and implementation sessions to guide you through the transformation process, each lasting between 60-90 minutes depending on the focus.

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MESSAGING + VISIBILITY ACTIONS

Throughout, you will receive homework to complete to bring your Message to life. There will be specific review sessions where I will ensure your value and unique strengths are coming through loud and clear for all to hear!

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PRIVATE COMMUNITY FOR SUPPORT

You will have access to a Private Facebook group to connect with your fellow sisters and seek guidance from myself and the support coaches.

CARLY SELLER

Artist ~ Holistic Yoga Teacher ~ Sound Healing ~ Creative Play Facilitator

Working through the homework I was able to express what I do with clarity, whilst allowing my personality to shine through.

All the guidance was so clear and made it so much easier to write than I had anticipated. It was also given in a way that made me excited about doing it, and I don’t think I’ve ever enjoyed having to write about myself before! 

I’m not only much clearer about my message now, but I feel really excited to share it.

The work I’ve done with Becky is already having an impact on my business – and more importantly, is positively impacting the women reaching out to work with me.

I’ve had some really beautiful responses about how it’s touched people, and encouraged them to do something they’d been putting off… it makes my heart sing!

GOT SOME

Questions?

More information about The Brand Chrysalis will be available soon, but if you’ve already got butterflies in your stomach and know this is what you need – don’t hesitate to reach out via Instagram for a no-pressure DM chat!

Becky is a kindred spirit! I felt an immediate connection and knew we were on similar paths in our business. She helped me craft my messaging in a way that speaks to my values, my inner self, as well as to my ideal clients’ needs and frustrations. I feel like my business is a true brand experience now & I like where I’m headed, with everything she helped me with as an anchor.

MARIAH WICKHAM

Life & Message Coach, Life & Message Coach

Before working with Becky, I couldn’t see the wood for trees on my brand message. It was confused, unclear and overcomplicated. But now I feel clear, certain and sure of my mission and brand, with a clear and strategic plan in place. This means less time faffing on what to post, I’m more efficient with content creation and more confident in showing up. Working with Becky just makes sense – do it!

LAURA BENTLEY

Confidence Coach, That Balanced Life Coach

Becky has this amazing ability to pick through your confused thoughts and create such clear Brand Messaging that feels really powerful and so aligned with the change I know I am capable of making in the world. I am now clear on who I am communicating with, what their problems and struggles are and how I can help them overcome their problems. If you’re on the fence about working with Becky I’d say you should a million percent go for it. It’s worth every penny.

KENDALL PLATT

Mindful Gardening Coach, Adventures with Flowers