create your core message workshop

29th April @ 10:30AM GMT

Dedicate 90-mins to owning your originality and learn how to stand out and attract your people – you know, the ones who actually *want* what you offer?

This workshop is all about crafting your Core Message around the people who matter, in a way that captures the magic of what you do and makes sense to them.

Tickets £45

Out of stock

ever felt like you’re shouting into an echo chamber?

If your content isn’t getting the traction [or generating the income] you *thought* it would… I designed this workshop for you.

Why, you ask? Because I know how it feels to be SUPER EXCITED about your ideas, but struggle to express them in a way that gets people just as jazzed up as you are and I’m not gonna life – IT SUCKS 😬

what’s included?

  • 90-min Workshop of action-focused learning
  • LIVE Feedback for those who attend
  • Core Message Workbook to guide you through creating your Power Pitch
  • Examples PDF to get your creative juices flowing
  • Creative Language Cheat Sheet so your don’t sound boring!
  • Private Facebook Group to build your community + share with others
  • Dedicated Q+A session to make sure you’re clear
  • Access to the Workshop Replay for 1-month to revisit the training as much as you need

Tickets £45

Out of stock

Ticket sales end 28th April 2021 @ 6pm UK time

Working with Becky allowed me to focus on my brand message outside of the noise in my own head.

I am in the early stages of my business but instead of anxiety and dread around content creation, I now feel excited and of service to my ideal audience. I would totally recommend working with Becky if you find yourself stuck with your brand messaging. She’ll give you the kick up the bum you need!

Sarah Benbow

Second Story Coaching

Instagram: @secondstorycoaching

find your message, find your voice + make sales

Yes, I brought up the ‘S’ word…because although I know you’re *probably* not in this thing for the fame and fortune – you’re still running a business.

And yep, you guessed it, making money is non-negotiable if we actually want to get out there and make an impact – girls gotta eat right?!

But I’m not here to teach you sales tactics.

I’m here to help you to express what makes you perfectly placed to help in a way that feels authentic and sleaze-free.

It’s about feeling good about what we’re creating and to have that same *giddy with excitement* vibe mirrored in those we’re trying to serve.

Because well, that’s the real dream right?!

“ok becky, what are you trying to tell me?”

To communicate and sell in a way that feels easy and natural we need need three things:

1️⃣ Something to offer

2️⃣ Someone who values that offer

3️⃣ A way to explain that value in a way that makes sense to them

This workshop is allllll about helping you to get specific on those first two things so you can develop the final one with intention and focus.

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attend the workshop

Grab your ticket and show up for the Workshop with your sleeves rolled up ready to do some work!

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develop your power pitch

During the 90-minutes I will lead you through how to create your Core Message a.k.a Power Pitch

develop intentional content

Use your Power Pitch as a constant reference point for keeping your content on point (Don’t worry, I’ll show you how to do this too!)

Tickets £45

Out of stock

I have LOVED working with Becky, she has made working out my messaging do-able and removed any fears I have had around creating content for Instagram.

I have gone from content-phobic to preparing for my Instagram stories debut! Work with her. You won’t regret it.

Claire Coulson

Systems Fairy Godmother

Instagram: @clairegracecoulson

Meet your Teacher (me!)

I’m Becky Lloyd Pack, a story-obsessed Brand Messaging Nerd who wants to help you communicate better.

I spent 8 years in the film industry helping the likes of 🎬 Tom Cruise 🎬 The Fantastic Beasts Franchise 🎬 + Ridley Scott 🎬 communicate their stories to the world – and since 2018 I’ve been helping plucky purpose-led women do the same!

Intentional Messy Action is the rhythm I dance to and I want to re-write the rules on how we’re ‘expected’ to do business, because I’m terrible at doing what I’m told I *should* be doing …especially if the person telling me is a middle-aged guy in a grey suit 🤐 #sorrynotsorry

Oh, and I believe that building a business is meant to be fun, otherwise what’s the point?

I would have stayed working in film if I was just chasing the dolla, ya know? 😎

How To Know If this workshop Is For You:

You’re in what feels like the early stages of your business / current iteration of your business OR you’ve never really worked on your Messaging before

You already have a relatively clear idea of what it is that you offer and who you serve

✅ You’re struggling to explain what you do without either underselling yourself or overwhelming your audience

You’re ready to spend a bit of time putting the pieces in place so you can get out there and take some Intentional Messy Action

You like to have fun and don’t mind me spontaneously bursting into song on occasion

How To Know If this workshop Is Not For You:

You haven’t got an offer or an idea of an audience yet

You’re not ready to commit to testing the idea that you do have

You still believe that there’s a $27 quick-fix out there that will work you just haven’t found it yet

You’re expecting an immediate and clear ROI

Someone being a little silly can irritate you

I was really struggling to connect with my brand and audience and I knew my artwork deserved better.

Becky helped me clear out a lot of confusion around what I do and get focused on what matters most. I could not recommend her enough!

Raluca Vaduva

Founder of Detail Movement Art

Instagram: @detailmovement_art

Frequently Asked Questions

Is this for product or service based businesses?

Both! If you’re the face or person behind your brand (even if you don’t always show up directly!) then this workshop will be a great fit for you.

What if I'm not creative/good at writing?

Can I be real with you?
I believe that if you’re human – you’re creative, even if you don’t think you are. It’s in your DNA!
Butttt I know that sometimes we can freeze up and suddenly start writing as if we’re required to submit our work to an Examining Board – the school homework conditioning runs deep, amiright?
That’s why you’ll also get an Examples document to help inspire your originality and a ‘Creative Language Cheat Sheet’ so you can cherry-pick the words that feel right for you.

I don't think I can afford this right now.

Let me just say, I absolutely do not want you to spend money on ANYTHING which is going to put you in a tight spot. Not now. Not ever.
I am a HUGE advocate of ethical pricing and selling and take full responsibility for my role within the reshaping online-learning culture to one that’s free from fear-based tactics or psychological manipulation for monetary gain.
The price of this Workshop is reflective of the value I believe the average attendee will get out of it – not the 1% who already have the momentum to capitalise on this knowledge immediately.
It’s up to you to decide whether this is right for you in your current circumstances and I am more than happy to discuss further with you if needs be.
You can email me at becky[at]storybydesign.co
*PS – that isn’t a typo in my e-mail address, ‘.com’ and ‘.co.uk’ were already taken!

What kind of support is offered?

During the workshop, I will be encouraging you to share your work in the ‘Chat Box’ as you go and will be giving live feedback as we proceed.
Depending on the volume of attendees, I may not be able to get to everyone, but I encourage you to also share your work in the Private Facebook Group after the Workshop too so that both myself and your fellow peers can share our thoughts and reflections with you!
Facebook not your thing? No problem. You’re also welcome to e-mail me your finished Core Message to me at becky[at]storybydesign.co and I will send you some feedback to help you refine it. As a note, this will be limited to one round per attendee so I can manage my energy and make sure I’m serving everyone equally!

Do you offer refunds?

You may request to cancel your ticket for a full refund up to 2 hours before the date and time of the event by emailing becky@storybydesign.co

If you need to cancel after this time period, we do not offer refunds but you will receive a recording of the workshop which will be viewable for up to 1 month following the event date.

I have more questions—how can I get in touch?

You can either pop me a DM on Instagram: @beckylloydpack orrrr send me an e-mail at becky[at]storybydesign.co

create your core message workshop

29th April @ 10:30AM GMT

Tickets £45

Out of stock