BRAND MESSAGE BOOTCAMP

An 8-week intimate group experience designed to support you as you create captivating Messaging that tells the full story of your Brand

READY FOR PEOPLE TO UNDERSTAND YOUR TRUE VALUE?

Truth talk: building a successful business ultimately hinges on how well you can communicate the value of what you do to other humans.

Eeesh… it feels a bit soulless to reduce business down to this simple truth, but I’m *super* serious about helping businesses that are built on passion and run by awesome women succeed and thrive because, well… that’s how we save the world, right? 😎

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START ATTRACTING THE RIGHT PEOPLE

Ya know, the ones who are more than happy to pay full price because they truly value what you do 💰

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COMMIT TO YOUR BRAND MASTERPLAN

You’ve probably had enough of hitting the reset button on your website/insta/content, right?

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NO MORE COMPARING YOURSELF

When you find that inner clarity, the need to check what everyone else is doing disappears – I promise!

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IT’S TIME TO TURN THE VOLUME UP ON WHAT MAKES *YOU* SPECIAL

AND STOP DOWNPLAYING YOUR AWESOME-NESS

3 Signs it’s time to work on your Message

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IDEAS GLUTTONY

You literally have #AllTheIdeas but no idea whether any of them are valid and what to try out next

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BLURRED BOUNDARIES

Because the ‘Brand’ is YOU, you struggle to know where to draw the line between yourself and your business

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AUDIENCE DISCONNECT

You’re creating ‘value content’ but those who you’re attracting aren’t willing to take the next step with you

THIS IS WHY I’VE PUT TOGETHER

 BRAND MESSAGE BOOTCAMP 

It’s time to get clear on what you do and attract those who value it… and are happy and willing to pay for it too! 😉

Brand Message Bootcamp follows the same methodology that I deliver in my 1:1 services and I hand the power over to you to develop your own messaging. You also receive personalised feedback from me at each stage, so you can relax knowing I make it incredibly hard for you to sell yourself short.

“This experience was exactly what me and my business needed- and I didnt even know that!.”

– LORNA CRAWFORD

THIS IS WHAT IS INCLUDED

4x LIVE TRAINING SESSIONS

Over 4 sessions, I take you through my signature method (as detailed below) to bring clarity to every part of your Brand

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STRUCTURED COURSEWORK

After each training session, you will receive coursework to complete to bring your new Brand Message to life!

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4x Q&A / FEEDABCK SESSIONS

I provide feedback on your coursework to ensure you’re doing yourself the justice you deserve 😘

BRAND PLAYBOOK TEMPLATE

You get access to my Brand Playbook template to bring all your hard work together and create your go-to Brand Messaging guide

My signature Messaging Methodology

BRAND BELIEF SYSTEM

Your Brand Beliefs form the basis of an aligned Brand Message and Presence that resonates on a deep, emotional and human level.

1.1 Connecting with your Purpose, Mission and Vision: We want to get to the root of why your Brand exists beyond the simplistic answer of ‘to make money’. We’ll dig deep into the impact you’re hoping to create in the world and unleash your imagination to dream big.

1.2 Understanding your Uncompromising Values: This isn’t about writing down a list of fluffy words that sound good on paper, it’s about getting to the heart of what an aligned business looks like to you.

Build The Brand World

A successful Brand Message and Presence must exist in the same specific version of the world that our audience does, this module is all about understanding what that looks like for the people you want to reach and impact.

2.1 Identifying your ‘Hero-in-the-making’: The usual Ideal Client Avatars barely scratch the surface when it comes to understanding your audience. We’ll dig deep into the psychology behind what drives them so we can identify how best to speak their language and create genuine connections.

2.2 Your Magic Difference: I’ll help you uncover what makes you so flippin’ special. When you “own” what makes you different, this is when competition ceases to exist – because no one can compete with being YOU!

BRAND STORY FRAMEWORK

Learn to communicate in the way our brains are designed to receive information through stories. Understand the stories that make a difference and how to make your Message memorable.

3.1 Create your Core Story: Think of this as the main plot in a movie, this is where we strip away anything that doesn’t serve you and create a narrative journey that turns a stranger into a superfan.

3.2 Nail Down Narrative Frames: We’ll pick out the supporting narratives that will enable you to turn literally any moment into a content opportunity. You’ll learn how to frame what’s going on around you in a way that’s relevant to your business and your audience.

MAGNETIC BRAND PRESENCE

People connect with and buy from people. If you want people to listen to what you have to say, you have to energetically show up in a way that backs up your Message so that it resonates.

4.1 Determine Brand Archetypes: Embrace the concept of archetypes to fast-track your relationship with your audience and create psychologically constructive experiences that satisfy your clients and customers on a deep and meaningful level.

4.2 Embrace your Higher Presence: Intentionally turn up the volume on the parts of your personality that allow you to play BIG and learn where to draw the line of what to share and what to keep for yourself.

core pillars of bootcamp

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INTERNAL CLARITY FIRST

Brand Message Bootcamp is about creating internal clarity to create powerful external messaging

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STRUCTURED + ACTIONABLE

No fluffy exercises here. Everything you create during Bootcamp has a clear, actionable purpose

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MORE THAN MESSAGING

Guaranteed to have a positive ripple effect throughout your business for months + years to come

Working with Becky was so easy, she really wants your business to succeed, not just to deliver her teaching and then go!

BOOTCAMP GRADUATE

Stories

Becky was fantastic at simplifying my own ramblings and then adding a fair dose of joy, laughs and realness- especially when I was losing direction- she kept me pushing ahead and it just didn’t feel like hard work! The result I’m most proud of is being able to drop the feelings of shame I had around expressing myself, I now know exactly what my clients are paying for!

LORNA CRAWFORD

Chef, Twist & Sprout

Working with Becky has been the most exciting and valuable thing I have invested in for my business. Her creative approach to messaging has given me so much clarity on what I want to communicate and offer as a brand and I’m now so excited about my business! Getting in to the nitty-gritty of my brand has genuinely made me see how scalable it could be.

SARAH HERON

Jewellery Maker, Sarah Elizabeth Jewellery

Becky has an incredible talent of tapping into what you really want from your business and what your clients really need, and marrying those two together. She’s not holding your hand, she’s not forcing you down an icky path, she’s simply guiding you through what you subconsciously already know and have inside of you. And I’m now fully booked baby!!

Becka Shepherd

Social Media Manager, Clear Round Media

What does it cost?

PAY IN FULL

£1,500

/ 1-time payment

PAY OVER TIME

£500 x 3

/ 3-monthly payments

GOT SOME

Questions?

HOW MUCH TIME DO I NEED TO SET ASIDE FOR THE PROGRAMME?

The training sessions and Q+As themselves last 1 hour.

The time it takes to complete the coursework can vary depending on how you process things and how clear you are already.

Some students can get it done in a couple of hours, whereas others have needed to spend several hours across a couple of days to allow things to come together creatively.

WHEN DO SESSIONS TAKE PLACE?

Training sessions take place fortnightly on a Tuesday with Q+A sessions on alternating Thursdays.

The time will be confirmed once applications close so we can select the time that works for most people.

In addition, all sessions will be recorded for you to watch and re-watch at a time that makes sense to you!

 

WHAT'S THE LEVEL OF SUPPORT I GET THROUGHOUT?

You will get direct 1:1 support via our Group Q+A sessions. This format works best as I often find there are recurring themes and it’s super beneficial for us all to learn together!

You will also have access to a Group space where you can ask questions and I will respond within 24hours Mon-Fri.

It is important to note that the focus of my work is all around your messaging and brand presence, so while I may share my own experience in regards to the general running of a business, I may refer you to an external resource should you require additional support that is beyond of my remit.

 

IS THIS FOR PRODUCT OR SERVICE BASED BUSINESSES?

Both! I’ve taken both Product-based and Service-based women through the Brand Message Bootcamp in the past with equal success as the principles of setting up your Brand Messaging are the same.

If you’re the face or person behind your brand (even if you don’t always show up directly!) then BMB will be a great fit for you.

WHAT ARE THE RESULTS I GET?

The results you get from our time together entirely depends on you.

The focus of the programme is to bring clarity to your overall brand message and equip you with the language and confidence to go out there and start showing up in the way you need to, to grow your business.

I promise to give you unrestricted creativity and the support you need on this journey, however, you are responsible for getting results.

DO I NEED TO WAIT UNTIL THE END OF THE 8 WEEKS BEFORE I CAN USE ANY OF THE WORK WE DO?

Definitely not! The sessions are designed to layer on top of each other, so you can start making changes to your online presence and creating content after session one!

In fact, I actively encourage you to document the process, as it can be a great way to start introducing people to your new messaging in a natural way.

CAN'T YOU JUST WRITE MY MESSAGING FOR ME?

If you’re after more direct support, then I do offer 1:1 services that do carry a higher investment – go check out the 1:1 Brand Consultancy page here

video explainer

Prefer to watch a video than read? I’ve got you covered, click below to hear all about what Brand Message Bootcamp is and exactly who it’s for.

Take the next step

PAY IN FULL

£1,500

/ 1-time payment

PAY OVER TIME

£500 x 3

/ 3-monthly payments

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